Gucci wows MicroStrategy World 2014 attendees

Attendees at MicroStrategy World 2014 in Las Vegas were impressed by Gucci’s demonstration of how they have used MicroStrategy products to deliver a better experience for their employees and customers.

Features include ‘snapping’ a magazine advertisement to obtain a list of all the items in the advert, watching catwalk videos and using the app to drag items into the customer’s wishlist, checking in at Gucci stores via Usher for personalised service based on the customer’s wishlist and spending patterns, and even enjoying advice on nearby premium attractions.

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